Project Info

As a new startup, BaubleBar needed a fresh and evocative brand in order to compete as a fashion jewelry retailer. We were tasked with overhauling the identity and packaging while looking to innovate in the e-commerce space. We began with a comprehensive redesign of the branding, and then the identity across the web, print collateral and packaging.

Internet Retailer’s 2012 Hot 100 E-Tailers list