Food52 Branding & Website
Project Info

Food52 recognizes talented home cooks by giving them a place to show off their work; it is a place where cooks of all kinds come to be inspired and engaged in lively conversation. Avec was approached to help visually and conceptually define this experience, crafting strategies that would overhaul the original user experience from a simple recipe search site to one that demonstrates the engaged, hub of activity that is the Food52 community.

Also check out the Food52 Hotline.