Project InfoGroupMe is a super simple way to create groups with your friends and you can text, call or create plans with those groups. GroupMe approached Avec to take a fresh look at the branding, infusing a comprehensive understanding of the products offerings into the various touchpoints including web and mobile experiences. We also worked with GroupMe to refine the conceptual messaging and delivered creative brief documentation for their in house design team to use going forward. GroupMe was acquired by Skype in 2011.
