The first in a line of creative initiatives, the Theory 2.0 capsule collection is built on versatility, sustainability and classic silhouettes with a fresh twist. We partnered with the 2.0 team to both develop the brand identity and design a microsite that would live within the larger Theory experience.
From long-term sustainable practices and fabrics to philanthropic endeavors, 2.0 remains committed to innovation and the empowerment of our next generation. This is not a one-off, but instead, it’s the beginning of something big.